A History of Hunger Games Covers
To celebrate the release of Mockingjay – Part 1 in cinemas, we asked our Creative Director Andrew to trawl through the archives to give us an insight into the thought process behind the Hunger Games’ striking covers, from the original boy/girl reversible jacket to the latest rebel editions.
Boy/Girl Editions. The original versions of the Hunger Games jackets, published by Scholastic UK, featured a die-cut and a reversible cover, with the aim of attracting both male and female readers. The concept was simple – “Team Peeta or Team Katniss – which one are you?”
Original Editions. The original editions went for a much more traditional look after it was felt that the characters used on the earlier jackets possibly pitched the books at the younger end of the market, therefore excluding older readers.
Classic Editions. The classic editions came out to celebrate the release of The Hunger Games film in UK cinemas. The idea was to focus completely on the mockingjay emblem, which was to be the main focus of the film poster and subsequent advertising campaign.
Foil Editions. With Catching Fire hitting UK cinemas, something completely different was required – something that celebrated the prosperity of the Capitol, since the first half of the story was set in the rich and affluent city. The foil jackets offered a stark contrast to the poverty of the districts and to all our earlier editions.
The Rebel Editions. Resistance and rebellion are two of the strongest factors in The Hunger Games series and Scholastic’s aim was to produce three striking covers that encapsulated this. One of the most significant periods in our time where rebellion and design met was the punk movement. The covers of The Sex Pistols albums are still recognised today as tokens of empowerment to the marginalised voices. These are precisely the kind of voices Suzanne Collins has created; voices that shout from the page and into the minds of the readers.
Hunger Games: Mockingjay – Part 1 is in cinemas now.
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